Investors, particularly those focused on tech, tend to have a lot of misconceptions about consumer products in general. They assume profit margins are low, pay back is slow and growth is stagnant. Those assumptions could not be more flawed, especially with respect to the personal care industry, which is overflowing with great investment opportunities at the moment. Why personal care and why now? A few factors have converged to make it easier than ever for companies—even small or new companies...
Investors, particularly those focused on tech, tend to have a lot of misconceptions about consumer products in general. They assume profit margins are low, pay back is slow and growth is stagnant. Those assumptions could not be more flawed, especially with respect to the personal care industry, which is overflowing with great investment opportunities at the moment. Why personal care and why now? A few factors have converged to make it easier than ever for companies—even small or new companies...
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